Meet The Founders

Meet the Founders

Helena
Born and raised in Holon, near Tel Aviv, Helena brings a lifelong love of fashion and design to BElike.store.
With years of experience styling for TV productions — and a career that includes running her own shoe shop, designing baby clothes, and building an online fashion store — she’s the creative force behind our visual style.
Helena combines elegance with edge, always with a heart for meaningful expression.

Cole
Originally born in South Africa, Cole moved to Israel at the age of 3 and grew up on Kibbutz Kfar Blum in the north.
His roots are in nature, community, and quiet strength. He spent years working with horses as a Western-style riding instructor, specializing in therapeutic riding for children with special needs.
Now working as a service engineer in the agriculture industry, Cole brings a grounded, soulful energy to BElike — and a deep connection to animals, spirit, and purpose.